Our Story

Born and bred in Kuala Lumpur, Madam Loo lived through the Japanese Occupation without much money in her pockets. She started trading goods and services to earn a living and feed her younger siblings. It was very difficult times and her humble beginnings led her to realise the importance of education. Throughout her lifetime, she was always generous in supporting the schools and scholars within her reach.

With amazing intuition, foresight and sharp business acumen, Madam Loo led by example and lived a humble and respectable life with a passion of helping the needy. She was a well-respected entrepreneur with an innate ability to provide and care for others. In 1967, she founded the family business together with her four sons, who currently sits on the Board of Trustees.

Inspired by Madam Loo’s spirit of entrepreneurship, adventure and resilience, the Foundation celebrates her life’s mission and continues her legacy in supporting the cause for education. Through the Foundation, we hope to pass on the values and passion to the next generation – so they would in turn, rise up and help others.

Madam Loo receiving a token of appreciation for her generous donation towards a local school in her community

Board of Trustees

The Loo Geok Eng Foundation is governed by a distinguished Board of Trustees.

Founded in 2010, the board of trustees made of Mr. Gooi Seong Lim and his three brothers Mr. Gooi Seong Heen, Mr. Gooi Seong Chneh and Mr. Gooi Seong Gum entrusted their inheritance from Madam Loo to establish the foundation.

Celebrating their mother’s legacy, they hope that the foundation will continue to drive the purpose of providing quality education and forge academic ties across Malaysia, Singapore, Canada and beyond.

Mr. Gooi Seong Lim photo
Mr. Gooi Seong Lim

Mr. Gooi Seong Lim is one of the founders of Loo Geok Eng Foundation Limited (LGEF) which was set up in 2010 with the aim of providing financial assistance to needy students.

A graduate from University of Toronto, Canada with a Bachelor of Applied Science degree in Mechanical Engineering, Mr. Gooi also holds a Master’s degree in Mechanical Engineering.

From 1975 until to-date, he has been the Managing Director of Sharikat Kim Loong Sendirian Berhad (SKL), a company which owns a controlling stake in Crescendo Corporation Berhad (CCB) and Kim Loong Resources Berhad (KLR), both are public companies listed on the Main Board of Bursa Malaysia Securities Berhad.

Appointed to the board of CCB in 1995, Mr. Gooi currently serves as the Chairman and Managing Director of CCB. Mr Gooi was appointed to the board of KLR in 1990 and serves as the Executive Chairman of KLR since 2006. Apart from these, Mr Gooi has been a director of Kim Loong Palm Oil Sdn. Bhd. (KLPO), a company involved in palm oil milling, since 1977. The success of the Group owes much to his extensive involvement in construction, property development, plantation and milling operations. He also sits on the board of several other private companies.

Recognizing that education plays an important role in community development, CCB through its subsidiary Crescendo International College Sdn Bhd, the tertiary education arm of CCB Group, provides GCE A Level, external degree programs and professional courses at affordable rates. CCB has also initiated an international school, namely Crescendo-HELP International School, through a joint venture to provide primary and secondary education based on International General Certificate of Secondary Education (IGCSE) syllabus. Bursary and scholarships were extended to the needy and deserving students to assist them in their education as part of the Group’s commitment towards training necessary human resources for the community.

Understanding the importance of education for children, Mr. Gooi is committed on behalf of the companies he helms to ensure that knowledge and skills are seamlessly passed down to the next generation, especially through LGEF.

Mr. Gooi Seong Heen photo
Mr. Gooi Seong Heen

Mr. Gooi Seong Heen is one of the founders of LGEF which was set up in 2010 with the aim of providing financial assistance to needy students.

Mr. Gooi graduated with a Bachelor of Applied Science degree in Chemical Engineering from the University of Toronto and obtained a Master’s degree in Business Administration from the University of Western Ontario, Canada. Mr. Gooi was an engineer with Esso Singapore Pte Ltd from 1973 to 1974.

From 1972 until to-date, he has been a director of SKL, a company which owns a controlling stake in CCB and KLR, both are public companies listed on the Main Board of Bursa Malaysia Securities Berhad.

Appointed to the board of CCB in 1995, Mr. Gooi is currently an Executive Director of CCB. Mr Gooi was appointed to the board of KLR in 1990 and serves as the Managing Director of KLR since 2006. His experience embraces oil palm and rubber estate management, palm oil mill management and property development. He also sits on the board of several other private companies.

Mr. Gooi Seong Chneh photo
Mr. Gooi Seong Chneh

Mr. Gooi Seong Chneh is one of the founders of LGEF which was set up in 2010 with the aim of providing financial assistance to needy students.

A graduate from University of Toronto, Canada, Mr. Gooi achieved his Bachelor of Science Degree in 1975 and a Bachelor’s degree in Civil Engineering from the University of Ottawa, Canada in 1980. He is a member of the Professional Engineers Association of Alberta, Canada and was formerly a consultant with Campbell Engineering and Associates, Calgary, Canada for 3 years from 1981 to 1983.

From 1976 until to-date, he has been a director of SKL, a company which owns a controlling stake in CCB and KLR, both are public companies listed on the Main Board of Bursa Malaysia Securities Berhad.

Appointed to the board of CCB in 1995, Mr. Gooi is currently an Executive Director and Chief Executive Officer (construction operation) of CCB. Mr Gooi was appointed to the board of KLR in 1990 and is currently an Executive Director of KLR. He has extensive experience in construction site management and property development. He has also been responsible for the development and management of oil palm and cocoa estates in Johor, Sabah and Sarawak since 1985. He also sits on the board of several other private companies.

Inspired by the family business and opportunities presented to him during his education journey, Mr. Gooi hopes to channel his abilities to help children gain the same inspiring experience through LGEF.

Mr. Gooi Seong Gum photo
Mr. Gooi Seong Gum

Mr. Gooi Seong Gum is one of the founders of LGEF which was set up in 2010 with the aim of providing financial assistance to needy students.

A Civil Engineering graduate from the University of Ottawa, Canada, Mr Gooi had a short stint as an engineering consultant with Bobrowski & Partners, Calgary, Canada before returning to Malaysia.

From 1980 until to-date, he has been a director of SKL, a company which owns a controlling stake in CCB and KLR, both are public companies listed on the Main Board of Bursa Malaysia Securities Berhad.

Mr. Gooi is an Executive Director of CCB and KLR since he was appointed to the board of CCB and KLR in 1995 and 1990 respectively. Since 1983, he has been a director of KLPO Group which is involved in palm oil milling. His experience covers oil palm and rubber estate management, property development and construction site management. He currently sits on the board of several other private companies.

With the wide exposure received from studying and working abroad, Mr. Gooi sees the value of education and how it can rightly shape a child’s future. He views LGEF as a platform for children to craft their paths and achieve a better life.